In Make Customers Love You

Seven days to go to the end of the challenge, and you’re feeling the pressure. What Thing will you have to launch?

OMG.

OMG! No thing. No thing. No thing yet.

I know what it is. But something in me is holding it back.

Must just pick a day this week — no client work, just me and Dave Navarro’s Product In Three Days. I can do this I can do this I can do this. –Abby

Is it like that for you? Well, just remember that last line:

You can do this you can do this you can do this.

I loved it yesterday when Abby tweeted about her anxiety, and Colin responded immediately with this:

“What support can I give you? What can you put off/hand off?”

I tweeted a “Way to go!” and he replied, “Well, of course, that’s what it’s all about… isn’t it? :o)”

Exactly. That’s what it’s all about. :o)

And then Laura got into it, and the three of them arranged a “study date” to work together on their products. Is that cool, or what? [Btw, Abby and Laura live on opposite coasts of the U.S. and Colin lives in the U.K. But we’re all used to that kind of thing, right? Because I put it here as an afterthought. I love thinking of these amazing transglobal friendships as perfectly ordinary. 🙂 ]

So, if you need help — ask for it, here in the comments or using the #customerlove hashtag on Twitter. Maybe you just need someone to virtually hold your hand while you face a fear. That’s okay. It’s often all someone needs to get through a rough patch.

If you don’t need help, if you’ve got it together and are sailing through the challenge — or even if you’re not — take a moment to offer a hand to someone who needs it. Proofread someone’s e-book or sales page. Help someone set up an e-junkie account. Tell someone they can do this.

WE can do this.

p.s. The following totally would have interrupted the flow of the post, so I stuck it here as a postscript: I didn’t realize the 29th day of the challenge is next Sunday. Sunday is a CRAP day to launch a product, IMHO, so feel free to give yourself an extra day and launch on Monday. Really, who’s counting?

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