In Love Your Customers

There is something that happens, as we do our work day after day, as we build our businesses and dream our dreams and plan our newest offerings.
Rachael Acklin

We forget to say I love you.

Maybe it’s because we already said it once this week.

Maybe it’s because we think we aren’t supposed to do the same thing twice, in case we get boring.

Maybe it’s because we’re afraid that talking too much will make us part of the noise, and then we’ll be tuned out.

Maybe it’s because we don’t realize that our I love you’s can be forgotten over time.

I know you love your special people.

I know this because I love my own special people.

I love my children, and I tell them so every day, more than once a day. My youngest son is especially good at saying it all the time, and that is probably because I only have him a week at a time, every other week. He wants to make sure I know that he loves me, even if I don’t see him all the time.

I get a lot of “Good morning Mom!! I love you!!!” even after it’s past dinnertime, and I get a lot of extra hugs and kisses at night after he was already hugged, kissed, and goodnighted twice.

Saying I love you might get old, but hearing it never does.

Just because we feel repetitive or obvious or trite doesn’t make the I love you any less powerful.

Perhaps your fear of talking too much is keeping you from simply saying I love you to the people who need to hear it.

P.S. I love you has no strings attached.

This is the best and brightest secret of those three little words: you are not obligating anyone to anything, not even to loving you back, when you tell them how you feel.

Go ahead. Say I love you.

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Showing 8 comments
  • Christy Smith
    Reply

    This is so true Rachael! I think that sometimes we tuck this away in a little pocket to only bring out on special occasions- so our loved ones know that when we do “it really means something”. Well- hogwash! There’s nothing wrong with saying you love someone everyday all day- I think we need it. Thanks for the reminder!

    • Rachael Acklin
      Reply

      It’s one of the only things we can keep saying and not dilute the meaning, you know?

      xo 🙂

  • Melissa Dinwiddie
    Reply

    God DAMN I love this! Actions are essential, but those three little words (or whatever appreciative words you’re feeling in the moment) mean sooooooo much.

    Christy’s right — we all need it. It’s like a muscle: works much better when exercised.

  • Karim Benyagoub
    Reply

    So beautiful Rachael!

    The love of a mother for her child contains something miraculous, like a sixth sense…

    Maybe we should look at our customers as we look at our children, so that we love them the best way possible? Do you think it’s realistically possible?

    • Rachael Acklin
      Reply

      That’s a great question, Karim.

      I think we can love our customers in a non-judgmental, unconditional way, just like we love our children.

      When you love someone that way, you’re much more aware of what THEY need, as opposed to what you would like to give them. So in that sense, loving our customers the way we love our kids could definitely work well. 🙂

  • LaVonne Ellis
    Reply

    Sometimes it’s the simple things that are the most profound. I don’t have much good to say about a certain now-deceased ex, but one thing he did right was teach me by example to say I love you at every opportunity. It’s one of the best lessons I ever learned. It’s surprising, really, how uncomfortable most of us are with saying those words.

    • Rachael Acklin
      Reply

      For me at least, the uncomfortableness comes from being vulnerable. If I tell you I love you, then I’m opening myself up to not being loved in return.

      When it becomes not-about-me, that is not nearly as uncomfortable.

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