In Make Customers Love You

Did I mention I’m a complete flake? People who meet me on the web never believe that, but if you ask anyone who knows me IRL [In Real Life], they would all nod knowingly: “Are you kidding?”

Yesterday, a close friend lost patience with my forgetfulness and hung up on me. She’s 83, but her memory is better than mine. I still can’t remember what the favor was that I’d promised to do for her.

Last night, as I was getting sleepy and ready for bed, I suddenly remembered I hadn’t yet written today’s post. Or even thought about what to write. I DM’d David, who replied,

Seriously just laughed out loud at that! Now THAT would have indeed been consistent with your blog title. 😉

At least I’m consistent.

I tried to write but was too tired to think, so I set the alarm and went to bed. It’s 2:50 am now. I’m not trying to get sympathy, but to find SOME connection with the challenge so I can go back to bed, dammit. :p

I guess the connection is that we all fail sometimes, in life and in business, and we have to forgive ourselves and start again. I called my friend back and apologized sincerely — but frankly, I’m not upset with myself. As she loudly pointed out, I should have written it down [whatever it was] but I didn’t. I’ll try to do better next time.

My friend doesn’t understand that life has changed drastically for me in the past week-and-a-half since the challenge began, and there’s no way I can explain it to her. I have gone from being paralyzed with fear that I’ll make a mistake or forget a commitment to having a strange-for-me confidence that somehow everything will work out.

And if I screw up, well, it’s not the end of the world.

That, for me, is a life-altering mindshift.

In the short span of time since the challenge began, I have happily agreed to interviews and guest posts, offered a free voice coaching webinar, realized that means I have to learn how to create a Powerpoint presentation in a week, and entered into an agreement to create an iPhone app [yes, an APP!] for voice coaching.

It feels like an amusement park ride: thrilling and out of control, but I’m pretty sure I’ll live through it.

All of us, when we jumped into this challenge without much serious contemplation, took a leap of faith. We didn’t know what “loving our customers” meant, exactly, or how we would find a way from that to making our customers love us — or to the final goal: making money.

And we certainly didn’t imagine how it would change us. At least I didn’t. Did you?

Your task today is to stop and take a look inward.

  • Are you changing, growing as a result of #customerlove?
  • Have you made mistakes?
  • Did you forgive yourself and move on?
  • What’s the next daring leap of faith you will take?

Tell me in the comments below, and then I’d love it if you would tweet this post.

And I think that’s a wrap! I’m going back to bed, darlings, feeling much better now. 🙂 G’night!

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Showing 22 comments
  • eagledove11
    Reply

    Well I think you’re fabulous! And of course I could sooo identify with what you said . . . !! I know how busy we’ve all been (okay I admit, some more than others !!) and I’ve seen you ‘boppin’ up all over the place being the No.1 cheerleader for everyone everywhere. . .

    And to think of what you have achieved personally . . . it’s just brilliant! Well done!! Yay!! Go LaVonne!!
    Lots of behind the scenes work going on for me and a little early to talk about that yet, but I have certainly been inspired by the *Love* energy flowing out and into everyone!!

    Thanks so much all you wonderful people !!

    • LaVonne Ellis
      Reply

      I just love getting comments and tweets from you because you always make me
      feel warm and fuzzy. Thank you, dear heart!

      ~LaVonne

  • LaShae Dorsey
    Reply

    “Every flake is beautiful.” And no I’m not talking about snow, I’m talking about You and You and You there just reading the comments. Screwing up is so not the end of the world and yet when you’re we’re feeling that feeling it is hard to remember it’s just not true.And in answer to your questions – Most definitely, As many as ever, I’m here commenting and kicking & breathing, To commit to what is in my heart.Uh oh. Writing that last sentence feels like it might be a mistake and end my world. Anyone got a paper bag?

    • LaVonne Ellis
      Reply

      Yes! Every flake is beautiful! I need to put that up on the site somewhere.
      Maybe it should be my new tag line. 😀

      ~LaVonne

  • Marlene Hielema
    Reply

    For me this customer love challenge is about having a deadline and some comrades to do this with. I’m a flake if I don’t have a deadline. If I’m not busy, nothing gets done, but I do crave for a day when I have nothing to do except maybe read a novel. Ooh, how novel.

    My next daring leap of faith is to create an online photography course. I’ve got about 18 days to do it by the look of it!

    • LaVonne Ellis
      Reply

      Now, THAT is a daring leap of faith! I downloaded your digital camera buying
      guide – thank you!

      ~LaVonne

  • Abby Kerr
    Reply

    LaVonne, I *love* this post. I can really identify with the part about things changing so quickly and thus calling you to step it up. {And I concur with your realization that if you mess up — if *any* of us mess up — it’s not the end of the world.}

    For me, this #customerlove Challenge is about connecting even more intimately with my right people, hearing them in a new way, & realizing that they genuinely need the help I can offer. I have to admit that while I have my idea for the product I want to create and launch at the end of this, that part’s really taken a backseat to the fun and satisfaction of daily engagement with my right people and fellow Challengers. I think for me the biggest accomplishment will actually be getting the thing launched! I’m an expert at revving up and thus often find myself living at 80%. I like to leave 20% of lots of things undone, I think to keep myself uncomfortable {what’s *that* about?}. I’m committed to taking my product idea to fruition this time, mostly because I believe it can help some of my right people.

    Have I told you lately that I’m grateful to you for putting this Challenge together?

    • LaVonne Ellis
      Reply

      Abby, I’m having the same problem — almost too much fun with engaging and
      not enough time/effort going into creating the end product. Getting nervous
      about that, actually. :p

      ~LaVonne

      • Abby Kerr
        Reply

        Yeah, me, too. Perhaps you and I should set up a mini accountability partnership to keep ourselves on track for launch? Daily DMs to check in and report progress?

  • Peggie
    Reply

    “I have gone from being paralyzed with fear that I’ll make a mistake or forget a commitment to having a strange-for-me confidence that somehow everything will work out.”

    Yes LaVonne it all DOES work out– and what a gorgeous, sexy gift it is to know that, in your bones, right now!

    • LaVonne Ellis
      Reply

      Thanks, Peggie! I was really surprised as I wrote that, realizing it was —
      IS– 100% true. Never thought it would happen.

      ~LaVonne

  • Linda Eaves
    Reply

    Fellow flake here! I retweeted something with a personal comment added that could very well look like it was [or was] in poor taste. It’s cool with the original tweeter, and she told me not to touch it. But I’m still a bit wiggly. I’m 80% self forgiven, but it’s increasing by the minute.
    The #customerlove challenge is about not holding back the silly parts of myself even if I’m self conscious. I hope that I can make it OK for others to come out of the silly closet too. And – I have no idea what I’m doing or where this will end up. But I’m getting to know some cool people in the process.

    • LaVonne Ellis
      Reply

      You know, I think an interesting phenomenon of making mistakes is that the
      more you make, the less afraid of them you become. You realize that they’re
      just mistakes. There’s no law against making them — well, except ILLEGAL
      mistakes, lol. The only penalty is whatever natural consequence comes with
      them, and that’s usually way smaller than our fear of them. Go, Linda!

      ~LaVonne

  • PicsieChick
    Reply

    This is fabulous!

    I love your voice. It feels like we’re having a fab chat over a cup of tea when I read your blog. And I’m a flake because I’m loving all this customerlove going around, but the thing I noticed most in your post is that you’re worried about creating a PowerPoint presentation. Let me know if you need a hand with that. I’ve done a few here and there over the years. lol

    and, yes, I’m making mistakes like crazy, learning something new from each, and carrying on. So far, this is all development, so I’m telling myself it’s okay.

    New site with new business should be live sometime next week.

    Hugs and butterflies,
    ~Teresa~

    • LaVonne Ellis
      Reply

      Thank you so much for offering to help, Teresa! Actually, I said Powerpoint
      because I didn’t want to explain that I’ll actually be using Open Office
      Impress. I’ve never done anything with either before and I’m overwhelmed!

      ~LaVonne

      • PicsieChick
        Reply

        I’ve got Open Office, also, but haven’t worked in at *as much*. I’d still be happy to help in any way I can (I actually talk the PowerPoint course at the local college for a few years) Email me if you have questions or want a few tips to get started.

        Hugs and butterflies,
        ~Teresa~

        • LaVonne Ellis
          Reply

          Thanks,, that’s great to hear! Now I’m looking into Ustream as a possibly
          better alternative. Gonna try it out and make a decision tomorrow.

          ~LaVonne

  • bagarner
    Reply

    Love this post. Now I need to go back and read day 1-9!

    • LaVonne Ellis
      Reply

      Thanks, Bobbie — I hope you enjoy the read!

      ~LaVonne

  • Anonymous
    Reply

    I realized at some point in my life that as long as I strove for perfection I would always be a failure. But when I strive for Pretty Damn Good I have a much better chance of succeeding. Sounds like you are learning the same lesson.

    You Go Girl!

    • LaVonne Ellis
      Reply

      I never thought of it like that, but you’re right. There is no option but
      failure if you insist on being perfect — because perfection isn’t possible.
      Thank you!

      ~LaVonne

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