You may not know it, but there’s a hero inside you.
Photo by Dunechaser
Maybe she doesn’t wear a cape and tights. Perhaps he doesn’t wield a broadsword and shield.
But there’s a hero in there, nonetheless.
Every day, the hero sits inside, waiting for the opportunity to “save the day” for someone in distress. Slaying dragons, fighting the foe, it’s all in a day’s work for your inner hero.
Every time a customer thanks you, applauds you, cheers you, or simply says “My hero!” that hero in you gets to shine.
Feels pretty good, doesn’t it? It can get kind of addicting, too. For me, the idea of the Customer Love Challenge is to find ways to bring that feeling about more often.
But not just for you – for your customers, too.
See, there’s a hero inside each of your customers, also. They want to save the day for someone. Maybe it’s their kids, their spouse, their boss, their friends, or maybe it’s all about them. That’s okay.
The point is, they want to give their inner hero a chance to shine, too.
So give it to them. Be their hero by giving them the opportunity to be a hero – maybe even your hero!
How can you help them?
These are just a few ideas that rolled off the top of my head. Feel free to improvise something that works even better for your situation:
- Recognize their hero potential and inspire them to take action (that’s what I’m doing right now with you!)
- Give them a tool or resource to make it easier for them to do their hero thing.
- On your blog, share ideas from other heroes that have helped you on your journey, and encourage your readers to share their stories. Make it one big hero-fest and be sure to thank your contributors.
- Ask for help. It doesn’t have to be huge, but if you know your clients well enough, ask one or two to help you – and thank them publicly.
- Say “Thank-You!” on a public stream to someone that’s been your hero in the past.
- Offer help. If you have a client you know is struggling with something you can fix – just fix it (with their permission). Again, it doesn’t have to be huge, but to them it may be monumental.
- You don’t have to be creative. Just do what you can. This list is a good springboard.
- You don’t need a huge list. You can create heroes one at a time, or en masse. It doesn’t matter how you do it, what matters is that there’s more hero light shining in the world at the end of the day.
- You don’t need a ton of time. It takes only seconds to tweet out a “thank you” to someone.
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Love this Lisa! That dazzling diamond is inside everyone, it just takes a little mining to get her out sometimes! What I love about this is just how wonderful the little things can be. Too often we can get drawn into going for the big win but it doesn’t need to be this way. Thanks for sharing 🙂
El x
You’re right about that. Sometimes the small “win” is really the biggest of all.
Yah, what El said! I also the reminder that something that seems insignificant to us because it’s so easy to do can be monumental for our customers!
Exactly! We get blind (forest for the trees and all that) because it’s “old hat” for us. My coach regularly reminds me that some of the things that come easy to me are things that would make her pull her hair out. 🙂