Have you been wondering if jumping into the Customer Love challenge would really help your business? Today we start a week-long series of interviews with previous challengers who are very happy they joined in the fun.
First up, image maven Marlene Hielema (who thoughtfully coordinated her wardrobe with our site for this photo – thanks, Marlene!). She can teach you how to take better photos with your digital camera:
If Marlene can do it, so can you! Join the next Customer Love challenge (starting Tuesday, Feb. 1st) by signing up in the subscribe box in the sidebar. You’ll get a free copy of the Customer Love ebook, as well as daily updates. See you on the first!
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In the interview I forgot to mention something pretty important.
Before I launched my first course in October, I launched a free download of a Digital Camera Buying Guide. I used it to grow my subscriber list as part of the Customer Love challenge. I made it no opt-in, no strings attached, and there was no sales pitch at the end. That actually got me a lot of new subscribers in a very short time.
I also used that guide as a way to see if anyone was interested in what I had to say. It was much lower risk than charging for something. After I realized that people wanted my free guide, I got one more step closer to launching my course.
Thanks for interviewing me LaVonne! All the best with your own product launch!
Thanks so much, Marlene! I really enjoyed hearing how you made the most out of Customer Love. 🙂