In Make Customers Love You
Patty K

Patty K

I have a quote from Molly Gordon printed on a piece of paper and posted on the wall in front of my computer:

“People need you now, not when you’re perfect.”

I wanted to place this where I would see it every day.

Because I think “perfection” gets in the way of loving our customers.

It keeps us from doing (scary) things like:

  • Publishing that blog post
  • Sharing that audio/video
  • Delivering the presentation
  • Declaring the e-book complete and ready for sale/distribution

We want it all to be “perfect” first.

  • Complete
  • Error free
  • Polished

Have you ever questioned: Is your definition of perfection the same as your customer’s?

Maybe from your customer’s point of view:

Perfection is an “incomplete” blog post, leaving room for me to add to the comments and continue the discussion. Reminding me that I have something to contribute.

Perfection is your “unfinished” e-book, where you covered the most important points (and didn’t overwhelm me with a 200 page tome I may never get around to reading.)

Perfection is you engaging with me, in the moment, rather than reciting a grammatically perfect, practiced and polished robotic script.

Perfection is your willingness to show up knowing that you’re not perfect. Demonstrating that I don’t need to be perfect either.

Are you letting perfectionism get in the way of loving your customers? How are you going to change that? Tell me in the comments below!

Recent Posts
Showing 3 comments
  • Sandi Amorim
    Reply

    I hear this almost every conversation I have with a client (and in personal life as well!)

    Love this line Patty, “Perfection is you engaging with me, in the moment”

  • jen
    Reply

    Thanks you Patty…that was just what I needed to hear :))

  • Mike Korner
    Reply

    Nice twist on the topic of perfect Patty.

    Thanks for sharing Molly’s quote, too. I’m adding that to my collection (and wall).
    “People need you now, not when you’re perfect.”

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.