Normally, I would ask for permission before going on an intellectual musing without a plan, but today… I’m feeling like this is going to turn out good, so please enjoy this purely improvised session of philosophizin’ on Customerlove.
We’re here to love our customers. We’re here to build community. We’re here to change the world and to change ourselves in the process.
And yet, there is this focus on doing, doing, doing. There are so many suggestions for us to act on, a veritable ocean of advice for us to drown in. We live in the day to day, the moment to moment, and when we do not see immediate results, our knee-jerk reaction is to jump to the next buoy of advice and hope it floats.
I’m ready to stop jumping from driftwood to buoy to half inflated life jacket. I want to double down on my little piece driftwood and see what happens.
Will mine float? Will yours?
Who knows? I do know that I love my little island of salvation on this ocean though. It’s built with a devotion to beauty, quality and freedom. It moves me to create graphically clean and rich designs and dedicate myself to creative growth. It feels right.
That works for me, so I’m sticking with it.
Stick to what calls to you. If your life boat has “Customer Service” painted on the hull, commit as much as you can to that effort. Kick and swim and breathe it in. As you grow stronger and are able to swim farther, you’ll become even more remarkable.
There is no global right answer. There is a right answer for you. Find it. Swim with it. Keep going.
Your commitment is to loving your customers. Hold that above all else. That’s a lighthouse for us to follow when we can’t see over the tops of the waves. It’s a beacon to look to when we’re not sure what to do next.
The answer isn’t always, “Try something new. Try something different.” Sometimes it’s keep doing what you’re doing. Keep learning how to do it better. Keep growing where you’re at.
Nurture your form of Customerlove. Help others do the same.
One day, I believe that the random flotation devices that we have individually chosen to wrap our arms around and kick with for dear life will bring us all to the sandy shore of our own personal freedoms.
I can’t wait to see you there.
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“There is no global right answer. There is a right answer for you. Find it. Swim with it. Keep going.”
I love this, Jonathan. It’s both the best and the scariest part of all this. What?! You mean I can’t do a paint-by-numbers business? Nope. All the infoproducts in the world ain’t gonna tell us exactly how to get from here to there. But that’s the fun of it.