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Day 10: What Kind of Metaphor Describes Your Business?

Metaphors are the realm of deep intuition, of deep strategy.

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Day 10: An Introvert’s Guide to Loving Marketing by Loving Your Customers

If you’re an introvert it’s a safe bet that you consider marketing a necessary evil and avoid it as much as possible.

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Day 9: 5 Surprising Reasons We Hide From Our Customers

One of the least expected (and scariest) fears can be the idea of offering your services and hearing 'yes'!

Day 8: How to Be Nice, Part II: Make Eye Contact and Smile

Most people aren't monsters and are perfectly safe to talk to. They can even teach you things that aren't in books.

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Day 7: Inspire Them and They Will Come

How do you make customers (or anyone, really) love you madly, passionately, devotedly?

Day 5: The Difference Between Looking for Love and Being Easy

I know. I know how much you want to love someone (i.e., your customers)…and to be loved in return. But, I’m sure you know in dating and in business, you can definitely overshare in [...]

Day 4: Universal Entropy and the Physics of Your Business

You knew I would eventually do that, right? LaVonne didn’t believe me – she should know better by now. For those of you who were not a physicist in a former life (there’s like [...]

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Day 3: Summer Lovin’: the Power of Words

Heya CustomerLovahs! It’s summer in my hemisphere, and in my world that means beach time, boats and beer. We couldn’t pick a more fun time of year to love up our customers. What did [...]

Day 2: How to Be Nice, Part I: Epic Bullshit

(In which I beat up Johnny B. Truant and run away scared from Charlie Gilkey.) I am – or at least, I try to be – the epitome of niceness. I hold doors open for old ladies. I give up [...]

Day 1: Rededicated to the Ones I Love

A year ago today I stood up, took a step, and my left foot buckled under me. It was fast asleep, completely numb. I heard a crack as I went down, and I knew that wasn’t good. But as it [...]